Gabriel Glass
CEO
GGM / BUSINESS PLAN
Build the most trusted mobile mechanic brand in DFW.
Starting with two mechanics, a trust-first promise, and a mobile-first operating model.
Trust is the product, not a tagline.
$1,500+revenue / truck / day
4.8★+Google rating target
<25 minaverage drive time
30%+repeat / referral revenue
THE THESIS
Make the visit feel like a relief.
Auto repair is high-friction and low-trust. GGM brings the mechanic to the customer, shows the issue, quotes clearly, fixes only what is needed, then turns every great job into a review and referral.
Understand the opening“If we cannot clearly explain why a customer needs the repair, we have not earned the work.”
Operating principleTHE OPERATING CELL
Start narrow. Win dense. Expand.
01
North / East
Mechanic 1
3–5 appointments/day02
South / West
Mechanic 2
3–5 appointments/day03
Review loop
Every completed job
Referrals after every winTHE PROBLEM / THE ANSWER
Turn anxiety into clarity.
THE PROBLEM
Stuck between inconvenience, confusing estimates, and fear of being overcharged.
Customers do not just need a repair. They need a reason to trust the recommendation.
THE GGM ANSWER
Bring the mechanic to the customer.
Show the issue. Quote clearly. Fix only what is needed. Turn the win into proof.
BRAND PROMISE
Honest.
Affordable.
Mobile.
HONEST
Show the problem. Separate what needs attention now from what can wait.
AFFORDABLE
Fair pricing without unnecessary upsells. Best value, not cheapest.
MOBILE
Home, office, apartment, fleet yard, or driveway. The shop comes to you.
TRUST MOVE
A good mobile mechanic tells the customer when a shop is the right answer.
REVENUE MODEL
Convenience, trust, recurring relationships.
$89–$119
Diagnostic / service call
Entry point for new customers; credit toward approved repairs when appropriate.
$110–$140
Repair labor / hour
High-fit mobile repairs that keep the operating cell fast and focused.
20–35%
Parts margin
Buy professionally, price fairly, and keep total job value below many shop alternatives.
Fleet
Recurring revenue
Preventive maintenance and priority service for small businesses where downtime costs money.
SERVICE MENU
Sell the repairs mobile mechanics can win.
Diagnostics / no-start
Brakes / rotors / calipers
Batteries / starters / alternators
Spark plugs / coils / sensors
Belts / hoses / cooling
Pre-purchase inspections
REFER / DEFER
Major engine rebuilds, transmissions, alignments, frame or collision work, lift-required jobs, and unsafe work areas.
Trust compounds when GGM knows its boundary.SIGNATURE SYSTEM
Make the “yes” easier to see.
The customer should always know what happens next. Six visible steps turn a stressful repair into a transparent decision.
01
Book
Vehicle, symptoms, location, photos / video
02
Triage
Confirm mobile fit and quote visit fee
03
Diagnose
Inspect, document, explain in plain English
04
Approve
Digital estimate: parts, labor, total
05
Repair
Complete onsite, test, document
06
Review
Payment, follow-up, Google review
The more transparent the inspection, the easier the yes becomes—and the more likely the customer becomes a promoter.
03 / FINANCIAL OUTLOOK
Disciplined density turns a truck into a compounding asset.
The financial model scales the same operating cell from two mechanics in Year 1 to 25 in Year 5, with utilization, pricing, EBITDA, and cash flow visible at every step.
$697,950Year 1 revenue
$3.29MYear 5 EBITDA
29.6%Year 5 EBITDA margin
$5.08MCumulative free cash flow
REVENUE RUN-RATE
USDFive-year revenue
PROFITABILITY
USDFive-year EBITDA
MODEL BREAKDOWN
PLANNING MODELOperating view by year
| Metric | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 |
|---|---|---|---|---|---|
| Average mechanics | 2 | 4 | 8 | 15 | 25 |
| Capacity utilization | 88.1% | 92.0% | 95.0% | 97.0% | 100.0% |
| Average ticket | $375 | $386 | $398 | $410 | $422 |
| Revenue | $697,950 | $1,500,998 | $3,192,885 | $6,296,074 | $11,142,537 |
| EBITDA | $126,165 | $356,459 | $708,104 | $1,699,609 | $3,292,675 |
| EBITDA margin | 18.1% | 23.7% | 22.2% | 27.0% | 29.6% |
| After-tax operating profit proxy | $94,624 | $267,344 | $531,078 | $1,274,707 | $2,469,506 |
| Free cash flow before taxes / financing | $49,186 | $271,449 | $536,175 | $1,391,648 | $2,831,249 |
| Cumulative free cash flow | $49,186 | $320,634 | $856,809 | $2,248,458 | $5,079,707 |
UNIT ECONOMICS / ASSUMPTIONS
$375Average ticket
4Steady-state jobs / mechanic / day
$13,100Contribution / mechanic / month
2.47Breakeven jobs / day / mechanic
30%Parts & materials of revenue
$7,500Mechanic compensation / month
Planning model, not audited financial guidance. Figures are shown exactly as directional operating outputs from the uploaded workbook.
04 / PARTNERS
The people behind the promise.
Gabriel Glass Motorworks is led by a focused team aligned around honest recommendations, disciplined operations, and a better customer experience.
Brandon Garcia
President
FLEET STRATEGY
Fleet customers buy uptime.
TARGET ACCOUNTS
HVAC · plumbing · electrical · landscaping · pest control · contractors · delivery · used-car dealers
THE OFFER
Monthly inspections, preventive maintenance, priority repair, service history, centralized billing.
“Your trucks make money when they are working. Why take them to a shop?”
MARKETING ENGINE
Make trust measurable.
01
Google / Local SEO
Own high-intent searches and request reviews after every win.
02
Short-form education
Film “show me” content: bad brakes, starter symptoms, common upsells.
03
Referral engine
$25 credit to both parties when an existing customer refers a new customer.
04
Community giveback
Repair at cost or free for someone genuinely in need—with permission.
05
Fleet outbound
Prospect small businesses with 5–50 vehicles and sell uptime.
DON’T TRUST US. LET US SHOW YOU.
SCALING RULE
Only add the next truck when the current trucks are booked, reviewed, and profitable.
01
DAYS 1–30
Foundation
- Launch Google Business Profile overhaul
- Set diagnostic + service pricing
- Define mobile-fit service menu
- Create digital inspection / estimate template
- Start review request process
02
DAYS 31–60
Demand
- Local SEO pages for first service zones
- Run paid search on urgent repairs
- Film 12 educational videos
- Launch referral credit
- Build first fleet prospect list
03
DAYS 61–90
Scale readiness
- Track revenue / truck / day
- Optimize territories by ZIP code
- Standardize parts sourcing
- Close 3–5 fleet pilots
- Decide when to hire mechanic #3
OUTCOME BY DAY 90